The programme consists of 2 main phases: the first is the Core Programme, focused on the fundamental strategic processes of companies operating in the hospitality sector, the second are the Specialisation paths aimed both at those who want to undertake a new project in an area related to the specialisations proposed, and at those who want to innovate and renew a service already offered in their facilities.

• Enogastronomy and F&B – in Florence

• Luxury Hospitality – in Florence

Download the brochure to learn more about the course contents.

Each student may choose to undertake one or more specialisations according to their professional interests, since the calendar provides for them to be developed in different and successive weeks. Each study tour will deal with a specialisation vertical with the aim of providing an overview of the specific sector and possible development scenarios. Experts and entrepreneurs will talk about the trends, the main criticalities and opportunities offered, describing also the challenges (i.e. Business challenges) on which the students will be able to work concretely.

Specialisation 1: Enogastronomy and F&B

The specialisation in Enogastronomy and F&B is dedicated to an in-depth study of the different aspects of food and wine sector. Participants will have the opportunity to understand the players, competitors and development drivers with best practices to know in order to develop efficient strategies. In addition, consumer behaviour and needs will be investigated, thanks also to the use of big data in customer insight management, in order to better manage relationships with customers and communicate services and products effectively. Finally, new trends in the food and beverage sector will be explored, identifying short and long-term revenue opportunities. The training course is enriched by a field experience in Florence. During this visit, participants will be able to meet local entrepreneurs active in the promotion of Apulian food and wine culture and discuss with them the opportunities, risks and criticalities related to a food and wine business.

Specialisation 2: Luxury Hospitality

The specialization in Luxury Hospitality aims to guide participants through the stages of developing and analyzing a business in a niche sector, capable of accounting alone for about a quarter of all tourism spending in Italy. The course begins with an in-depth study of the state of the art of the Industry, in order to fully understand the different players in the supply chain and the development drivers for a business in the Luxury sector. During the second module, participants will analyze the market context to determine what may be the new customers and the relative perception in order to investigate endogenous and exogenous market variables. At this stage, it is important to understand how best to use data and digital technologies to better guide marketing and management decisions. Having defined the development drivers, the focus will shift to the analysis of new prospects and revenue channels to support the business idea in the Luxury sector. The training experience will be held in Florence, one of Italy’s capitals for art, culture and food. Here the participants will meet local entrepreneurs to share with them the opportunities this area offers for the development of new projects with a focus on new Luxury products that can create a unique and synergistic link with the surrounding area.

CDP’s Florence office, in Piazza della Repubblica, is the point of access to the CDP Group’s offerings to support regional businesses and public entities and to exploit synergies with banking partners and local institutions.

Locations 

The core programme includes live sessions in distance learning, from 9:00 to 12:00. The delivery is the result of a combination of innovative and cutting-edge teaching tools that make the training experience flexible through the construction of a blended learning pathway. 

Specialization courses are scheduled to be held in person at the CDP headquarters in Florence, in the beautiful Piazza della Repubblica*. The sessions, each lasting 5 hours, will include theoretical lectures, contributions from local entrepreneurs and guided experiences in local companies.  

*except in the case of legal provisions that prevent the holding of face-to-face meetings, for which the School reserves the right to change the mode of delivery, these will be held at the location indicated and provided for the programme in question.

The programme is aimed at:

1. owners of small/medium sized hotels;
2. directors and managers in front office areas;
3. administration and management control;
4. sales and marketing and food & beverage managers.

The programme wants to support sector professionals in acquiring new tools and methodologies for the strategic, organisational and commercial management of hotel activities. Identify new guest needs in order to improve customer perception and investigate trends and new market opportunities in both the short and long term in the areas of specialisation.

The Flex Executive Programme in Hotel Management is developed in partnership with LUISS Business School, a highly specialised business school which carries out postgraduate teaching, applied research and management consulting.

The LUISS Business School offers post-graduate and executive training courses aimed at meeting the needs of a constantly evolving market. The educational projects proposed not only respond to the needs of a market in which highly diversified professional profiles operate, but also reflect the dynamics of the various sectors in which the business community operates.

Together with our partner Luiss Business School, the learning experience is built around the individual and each course is associated with activities and services that develop during and after the classroom phase and complete the chosen training path. The EduCare sessions are designed to promote professional and personal development and generate an immediate impact on the business and organisational context of reference.

Personality assessment

Through the completion of an online questionnaire and subsequent individual feedback from a qualified assessor, Personality Assessments provide an in-depth picture of personal characteristics and potential. These tools, scientifically validated and used internationally, increase awareness of strengths and potential areas for development at a personal level and in the organisational context, as well as facilitating the operational integration of the content discussed in the classroom, increasing its impact.

Business Challenge

Participants will have the opportunity to present a project using the expertise of the Luiss Business School and Scuola Italiana di Ospitalità lecturers, as well as their course colleagues for a constructive discussion. From the approach of the problem, with design thinking techniques, to the development and validation of the solution, following a lean startup methodology until the refinement with the application of agile methodology.

The enrolment fee for the full Executive Programme in Hotel Management is € 4,900 + VAT. 

In addition to the full programme, you can choose to purchase the Core Programme at € 3,900 + VAT and one or more Specialisation courses at € 1,500 + VAT each. 

Fees include education materials and access to facilities, but do not include accommodation.

SCHOLARSHIPS

To promote and support the diffusion of a digital culture among Italian professionals as a driver for the relaunch of our Country System, scholarships of up to 30% of the value of the enrolment fee for the complete programme (Core Programme with 1 specialisation) of the Flex Executive Programme in Hotel Management are available for the most deserving candidates.

For information on the requirements and deadlines for access to the scholarships, please write to executive@luiss.it

FINANCIAL FACILITIES

The Italian School of Hospitality offers various financial facilitation options:

– Participants who have already attended a course of the Italian School of Hospitality in their personal capacity can benefit from a 10% reduction of their enrolment fees.

– Participants who have already personally attended a Luiss Business School course and Luiss Guido Carli graduates will benefit from a 10% reduction on their enrolment fees.

– Companies, Institutions, Bodies or Public Administrations that complete multiple enrolments for the same course will benefit from a 10% reduction in the enrolment fee.

– Early bird 30 days. For enrolment requests received at least 30 days before the start date of the education course, a 5% reduction in the enrolment fee will apply.

– Early bird 60 days. For enrolment requests received at least 60 days before the start date of the education course, a 10% reduction in the enrolment fee is applied.

The reductions cannot be combined with other reductions, sponsorships or scholarships provided for the Programme.

To enrol, please fill in the enrolment form and send it to executive@luiss.it together with CV.