Specialization in Art and Culture Tourism: the learning path of Italian School of Hospitality, LUISS and CDP to enhance Italy’s cultural heritage

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Specialization in Art and Culture Tourism: the learning path of Italian School of Hospitality, LUISS and CDP to enhance Italy’s cultural heritage

Experiencing tourism in Italy means simply walking through the streets of one of the art cities in every part of the country. The revitalization of the entire tourism sector is closely linked to the interaction and enhancement of cultural and artistic heritage, through new projects in synergy between the public and private sectors.

It is from these premises that was designed, developed and grounded the specialization course in Art and Culture Tourism, always part of the broader Flex Executive Program, developed by the Italian School of Hospitality in collaboration with Luiss Business School.

Thanks to the important contribution of Cassa Depositi e Prestiti, the program was held at Cassa’s Florentine headquarters in Piazza della Repubblica. The program focused mainly on art and culture tourism, with detailed insights into the economic and social dimensions of the cultural phenomenon and the possibilities for interaction between public and private institutions. Special focus was given to the analysis of the new opportunities offered by the PNRR-Borghi and the new national and European initiatives, showing successful cases and best practices to follow for a renewed tourism offer.