𝗪𝗵𝘆 𝗮𝗿𝗲 𝗲𝘃𝗲𝗻𝘁𝘀 𝘀𝘂𝗰𝗵 𝗮𝗻 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗮𝗿𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

Events are a huge part of the hospitality industry, and are especially growing in recent years and with new technologies available.

They generate a lot of revenue and create more flow of customers and people to your business. Events are the best way to be known by people. Just think about of all those small events that bring a lot of interest in the Hospitality businesses, organized by influencers in exchange for advertising.

Events are also common places to exchange ideas, get to know each other and have a memorable experience that will always be associated with your business: a great way to position your brand!

Meetings, conferences, events and exhibitions are a key driver of tourism destinations across the globe and a vital component in attracting holidaymakers.

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝘁𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁-𝗰𝗼𝘃𝗶𝗱 𝗲𝗿𝗮 𝗶𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?

COVID-19 pandemic has stopped the growth of the event industry. But surely, once the pandemic ended, it had a boom of requests.

Big parties are increasingly in demand, with many guests, music until late in the name of fun and being together.

The pandemic has proven how the world of social media can be a way of interaction, promotion, and an effective way to be known and have a great impact on your business.

Furthermore, social media is still one of the best ways to measure success and acceptance for events and ideas. Make partnerships with new and potential digital influencers and keep good professionals running the social media pages is a key aspect in the event and hospitality industry.

But with the advent of so many social platforms, the need to protect customer privacy has also increased. Personal data from customers are sensitive and event organizers need to be extra careful at handling them.

Can you name 3 main learning outcomes from your internship in Spain in the events industry?

𝗖𝗮𝗻 𝘆𝗼𝘂 𝗻𝗮𝗺𝗲 𝟯 𝗺𝗮𝗶𝗻 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽 𝗶𝗻 𝗦𝗽𝗮𝗶𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?

-Problem solving: This soft skill is very important because the event industry can be full of unforeseen events. So, you need to learn how to handle a large number of variables and unforeseen under pressure effectively and quickly.

-Exceed customer expectations: understand the audience and what they want, trying to fully meet the needs and expectations of the customer that especially in the luxury industry are very high.

-Availability and flexibility: There are no schedules or routines. This means adapting to having a life that is not always “regular”. But it is not only time that is flexible, but flexibility is also about dealing with colleagues, customers and suppliers. I also want to add a fourth learning outcome very important, Teamwork: working in a team is not easy. Knowing how to divide the material and know how to communicate with your team is very important.