The impact of events management in the hospitality and tourism industry – student insight

irene scarpa web

The impact of events management in the hospitality and tourism industry – student insight

๐—ช๐—ต๐˜† ๐—ฎ๐—ฟ๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ๐˜€๐˜‚๐—ฐ๐—ต ๐—ฎ๐—ป ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—ฝ๐—ฎ๐—ฟ๐˜ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ต๐—ผ๐˜€๐—ฝ๐—ถ๐˜๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€?

Events are a huge part of the hospitality industry, and are especially growing in recent years and with new technologies available.

They generate a lot of revenue and create more flow of customers and people to your business. Events are the best way to be known by people. Just think about of all those small events that bring a lot of interest in the Hospitality businesses, organized by influencers in exchange for advertising.

Events are also common places to exchange ideas, get to know each other and have a memorable experience that will always be associated with your business: a great way to position your brand!

Meetings, conferences, events and exhibitions are a key driver of tourism destinations across the globe and a vital component in attracting holidaymakers.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฝ๐—ผ๐˜€๐˜-๐—ฐ๐—ผ๐˜ƒ๐—ถ๐—ฑ ๐—ฒ๐—ฟ๐—ฎ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†?

COVID-19 pandemic has stopped the growth of the event industry. But surely, once the pandemic ended, it had a boom of requests.

Big parties are increasingly in demand, with many guests, music until late in the name of fun and being together.

The pandemic has proven how the world of social media can be a way of interaction, promotion, and an effective way to be known and have a great impact on your business.

Furthermore, social media is still one of the best ways to measure success and acceptance for events and ideas. Make partnerships with new and potential digital influencers and keep good professionals running the social media pages is a key aspect in the event and hospitality industry.

But with the advent of so many social platforms, the need to protect customer privacy has also increased. Personal data from customers are sensitive and event organizers need to be extra careful at handling them.

Can you name 3 main learning outcomes from your internship in Spain in the events industry?

๐—–๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฎ๐—บ๐—ฒ ๐Ÿฏ ๐—บ๐—ฎ๐—ถ๐—ป ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐˜€๐—ต๐—ถ๐—ฝ ๐—ถ๐—ป ๐—ฆ๐—ฝ๐—ฎ๐—ถ๐—ป ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†?

-Problem solving: This soft skill is very important because the event industry can be full of unforeseen events. So, you need to learn how to handle a large number of variables and unforeseen under pressure effectively and quickly.

-Exceed customer expectations: understand the audience and what they want, trying to fully meet the needs and expectations of the customer that especially in the luxury industry are very high.

-Availability and flexibility: There are no schedules or routines. This means adapting to having a life that is not always “regular”. But it is not only time that is flexible, but flexibility is also about dealing with colleagues, customers and suppliers. I also want to add a fourth learning outcome very important, Teamwork: working in a team is not easy. Knowing how to divide the material and know how to communicate with your team is very important.